Why do a lot of athletes wear yellow shoes in Rio Olympics? - Quora
Nike Plays Hardball to Keep Its Athletes - WSJ
Why Nike Isn't "Losing" The Olympics | Fortune
Olympic investigation: Who do Nike Sponsor?
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Case study: Branding strategies deployed at the 2012 Games in London
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Nike sign US Olympics deal for LA 2028, says report - SportsPro Media
Nike + Tokyo 2020 Summer Olympics: What To Expect (NYSE:NKE) | Seeking Alpha
Event Analysis: Olympic Sponsorship | Tandem Partnerships
brandchannel: Rio 2016: Nike Nails Landing As First-Time Official Olympics Sponsor
Nike takes marketing gold with neon-yellow shoes
Reports: Nike to become the first official sponsor for Los Angeles 2028 Olympic games - Sportswallah
Nike runs outdoor ad celebrating Farah's double Olympic victory
Best Ambush Marketing Campaigns - Business Insider
Olympics Postponed, Brands Respond to the News – WWD
Rio Olympics 2016: Michael Phelps wore Nike instead of Under Armour on the latest Sports Illustrated cover — Quartz
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
How Nike Brilliantly Ruined Olympic Marketing Forever
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
